Blog post number 9

Today in class we have been talking about industry pioneers, along with the total universe of potential adoption. The prime example to do would be the Apple Iphone. This was a revolutionary technology for the changing phone market. The first ones were revolutionizing the phone industry because it had a touch screen and camera. This is why the phone first started to catch on, and introduced the pioneers and early adopters. The phone furthered technological advancements by making it slimmer, and sleeker while making it faster. This is when the early majority has really shown. People in this time were trying to figure out if they wanted their phone to be able to do all these seemingly unnecessary tasks. Starting the transition into the majority when Apple really started to take initiative. The company added a face scanner, wireless charging and many other features to finally get a hold of late majority and laggards. 

I believe the pioneers and early adopters caught onto this product because of its new look. Apple at the time was the only phone to have a screen and capabilities remotely close to it. Above can be seen the phones in order, and this is why I believe majorities came. People were already missing out on not having a phone with a big shiny screen, but then that phone was no longer there the Iphones quickly became slim. People could now have a compact package that is extremely powerful right in there pocket, and this is why the majorities came. The laggards and late bloomers to Iphone typically make the switch once having another apple device, or because everyone else has an Iphone. This is because Apple has made it so difficult to work with other brands technology.